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Amazon and Shopify are two of the well-known names in eCommerce and online shopping, offering e-merchants a chance to grow their business. While these two ventures seem rivals, sellers can link Shopify to Amazon and leverage their features for business.
Merchants now have the opportunity to increase their sales through the combination of Shopify’s merchant base and millions of Amazon customers. Merchants can link Amazon products to Shopify stores and websites to boost their popularity and appear on search engine results.
Hence, selling on Amazon with Shopify integration has become a lucrative option for merchants and sellers to make their eCommerce business successful.
Shopify is a platform that offers tools for sellers to set up their shops and sell products. Shopify is a store builder that allows merchants to launch their businesses and start selling.
Existing sellers can add Amazon products to Shopify and establish Amazon FBA business using Shopify App Store and APIs. With a bit of understanding, you, too, can set up your store and sell on Amazon with Shopify.
Differentiating Amazon and Shopify
The comparison between Shopify and Amazon is not justifiable since Shopify is an eCommerce platform while Amazon is an online marketplace. Shopify has the instruments to establish an online store, whereas Amazon offers thousands of products and a vast customer base.
A viable option for sellers to reap the benefits of both these entities is to connect Amazon to Shopify.
The simple yet distinguishable factor makes Shopify Amazon integration an excellent option to access millions of shoppers and use advanced marketing tools. Sellers can show their unique touch, style, and personality through this connection.
Pro Tip: If you pursue any Shopify eCommerce development company to establish your store, then ask for integration with Amazon during development to save you the hassle.
Sales on Amazon and Shopify – Pros and Cons
- Easy and affordable shop creation platform
- User-friendly design and access to tools
- Total control and ownership of the store
- A free 90-day trial period
- There is no access to reports and monthly charges for additional apps
- Transaction charges apply if there is a third-party payment service involved
- Millions of shoppers globally
- Immediate starting and selling feature
- Customer service and tools for refunds or returns
- FBA service and access to reports available
- Very competitive market
- 15% to 40% Amazon fee on every sale (depending on the product)
- Strict adherence to Amazon policies and no control over the store
- Not many design tools present
Link Shopify to Amazon – What are the Benefits?
Apart from the marketing tools and reporting, one key benefit of Amazon vs. Shopify is that Amazon offers FBA (Fulfilment by Amazon) feature. Hence, sales on Shopify with integration with Amazon is the best idea.
On one side, Amazon is a marketplace with millions of visitors that gives plenty of conversion optimization and a chance for sellers to compete with more prominent brands. Sellers with basic market knowledge can build their clientele and refine them using Amazon’s sales funnel.
Shopify, on the other hand, offers a user-friendly platform and themes to sell quickly.
Amazon does all the activities, such as picking, packaging, storing, and order tracking for sellers. Merchants connecting Amazon with Shopify automatically process web orders without maintaining any physical inventory. Collectively, the Shopify store handles processing, payments, and confirmation emails while Amazon fulfills packaging, shipping, returns, etc.
- Amazon-Shopify integration helps sellers build their organic presence even if they have little marketing knowledge and sell quickly. The combination gives room for sellers to grow their profits
- The multichannel approach to selling allows merchants to understand where the shoppers exist
- Sellers can link Amazon products to Shopify irrespective of their categories and synchronize details, descriptions, or images according to Amazon’s requirements
- Reserves the Inventory by setting a sale price for products
- Access to reports for better analysis and reconciliation
Understanding Requirements before Integrating Shopify with Amazon
- The initial requirement is to have a Shopify store. Visit Shopify and set a unique store with products added for respective categories
- Have a professional seller account on Amazon as it has fewer charges compared to a personal seller account
- Ensure you have not selected the Amazon FBA feature before integrating Shopify with Amazon
- Ensure that the Amazon store currency aligns with Shopify (if a seller works on Amazon.com, then they should have a Shopify U.S store)
- Set UPCs for all products to have a smooth Shopify-Amazon integration. A professional website design company in Houston can set these codes and depict the correct values for the Shopify store
Connect Amazon to Shopify – Practical Steps
Merchants who want to add Amazon to the Shopify store must follow a few steps to ensure smooth integration. These steps are as follows:
Creating Professional Seller Account on Amazon
Before commencing sales or integration, you need an active professional seller account on Amazon. If you do not have one, then generate a professional seller account through Amazon seller services and select the appropriate region (the U.S or any other) as a selling point.
Create your account using your details, which include business name and address, phone number, credit card details, valid bank account, and Taxpayers Identification Number (TIN). Once the account is ready, check to see whether the products chosen need approval or not. Get approval for products required.
Adding Amazon as Sales Channel
Merchants using Shopify can activate Amazon as a sales channel directly from the admin panel. Below are the instructions to add Amazon as a sales channel:
- Login to the Shopify Admin panel and
- Click on “+” next to Sales Channels, then click on Amazon for more information on the sales channel
- Click on Add Channel and then Connect to Amazon
- Follow the instruction to link Shopify and Amazon seller center accounts
- Once completed, go to the Amazon seller center account and allow Shopify to access the account
Note: You can also use Shopify App Store to set Amazon as a sales channel.
Creating and Linking Amazon Listings
You must create and link Amazon listings before they appear in the store. Here the Shopify Admin panel is in use again, where you can click on Create Listings and select the Shopify product to list on Amazon. Enter the price for sale and click on Publish.
Note: Click on Find Product if the item is already on the Amazon listing and choose an item that matches the product.
After creating new listings (or finding existing ones), you need to link those with the Shopify account.
- From the Shopify Admin panel, click on Amazon 🡪 Link Products
- Browse the products you want to link, select them and click on Select Product
- Fill in the required information and description and click on Link Products
Syncing and Managing Inventory
Every customer that views offers or listings created on Amazon can see the availability of each unit and its variants.
Sellers can manage their Inventory using two ways: manually edit inventory quantity or use Amazon’s inventory tracking for automatic updates.
- Automatic Inventory Sync on Amazon: Amazon can automatically sync the products listed on Shopify through Use Shopify Inventory Setting option. Under Inventory, select Shopify tracks this product’s Inventory. If you select Don’t track Inventory, then Amazon will always show stock number in 100
- Manual Inventory Management: Sellers can manually manage their Inventory on Amazon. They have to choose Manually Manage Inventory when creating or editing lists and enter the quantity available for each product
After you have set all the necessary listings, product configurations, and shipping settings, you must request Shopify to fulfill Amazon orders. Here is how to set that request:
- Open the Shopify menu and navigate to Orders and click the order number once on the page
- Click on Start Fulfilling in the Order Details section to open the fulfillment page
- Enter the selected shipping method according to the speed the customer chooses (standard, expedite, or priority)
- Click on Mark as Fulfilled, then click on Fulfill Items to mark the order as completed
Note: You can check the order status in the Orders section. An order is in Pending Fulfillment status, which changes to Fulfilled once Amazon accepts it and proceeds.
After setting product listings, you need to set a payment option. If you choose the Shopify payment service, you need to provide them with the necessary information and bank account details to receive the payments directly for the products sold.
If you want to use third-party payment services, then you need to keep the charges applied by Shopify in mine for transactions. Before committing to either method, ensure you know all the payment terms and conditions.
Amazon is a dominant online marketplace with huge traffic, offering many opportunities for sellers. Management and selling products on multiple channels is a trend that positively affects a business. Your brand can become successful when you connect Amazon to Shopify and get the benefits of huge profits.
The simple steps mentioned above give merchants a golden chance to reach a vast audience and favorable marketplace through a Shopify store. If you approach any Shopify store or mobile app developers for optimization, ensure that you have these bases covered. It will be a valuable strategy for your store to receive high visibility and drive more sales for business success.