Saudia Private, a premier private aviation provider in Saudi Arabia, approached us during a critical transition — migrating from spa.sa to saudiaprivate.sa. The brand faced serious technical SEO challenges, including Next.js indexing issues, server-side rendering gaps, CSS inconsistencies, and redirect errors. Beyond migration, the objective was to build a scalable SEO foundation across English and Arabic, strengthen search visibility, and grow organic traffic in a highly competitive luxury aviation space.
Next.js configuration errors blocked indexing and prevented proper crawling.
Shifting from spa.sa to saudiaprivate.sa required safeguarding authority, backlinks, and rankings.
Arabic site existed but not indexed by search engines; the new domain needed SEO-compliant English + Arabic versions.
CSS styling inconsistencies, slow load times, and poor Core Web Vitals limited user experience.
High-authority backlinks pointed to the old domain and required updates to avoid losses.
We executed a full-scale SEO transformation in phases:
Within the first few months post-migration, the campaign delivered measurable growth:
Authority score increased to 27.
CTR improved to 3.3%.
Organic traffic grew by +69%.
Several primary keywords improved by +25 positions.
New high-intent aviation terms began ranking in both English & Arabic.
Updated key backlinks from spa.sa to saudiaprivate.sa, preserving link equity.
Faster page load times and consistent UI improved engagement metrics.
