Oranje US, a commercial cleaning company based in Phoenix, AZ, wanted to strengthen its local online visibility and generate more qualified leads. Competing in a crowded market of cleaning providers, Oranje US partnered with us to enhance its Google Business Profile (GBP) presence, boost organic search rankings, and drive targeted traffic through strategically created service pages and a content-driven approach.
Their GBP wasn’t ranking well for local cleaning searches.
The website lacked dedicated landing pages for high-intent services (janitorial, carpet cleaning, deep cleaning, etc.).
Competitors dominated top spots for commercial cleaning keywords.
No supporting blogs, few reviews, and limited trust signals.
Site speed, structure, and schema weren’t aligned with SEO best practices.
We implemented a dual-focus SEO strategy covering both Local SEO and Organic SEO:
Optimized and managed the Google Business Profile with accurate NAP, service areas, posts, photos, and Q&A. Built consistent citations across major and niche directories. Launched a review acquisition system to steadily grow positive reviews.
Conducted keyword + competitor analysis and then strategically planned and built new service pages (e.g., “Carpet Cleaning in Phoenix”) optimized with schema and localized keywords. Improved site structure, metadata, internal linking, and technical elements.
Produced supporting blogs and FAQs targeting cleaning-related queries, voice search questions, and “how-to” content. Acquired high-quality backlinks via guest posting, partnerships, and local sponsorships.
Within 6 months, Oranje US saw measurable SEO gains:
+180% increase in GBP visibility for Phoenix-based searches.
3X growth in calls and direction requests directly from Maps.
Top rankings for competitive terms like “commercial cleaning Phoenix.”
120% increase in organic traffic with new service pages driving qualified visits.
Increase in inbound leads from the website + GBP combined.
Newly created service pages converted at 30% higher rates.
Reviews increased from <10 to 35+.
