Guide to Iceland, the world’s largest collaboration of over 1,000 Icelandic travel operators, offers a one-stop solution for planning trips, booking accommodation, and arranging rental cars and tours in Iceland. With its reputation as Iceland’s Leading Travel Agency from 2018 to 2022 and Leading Destination Management Company from 2020 to 2022, the platform needed to update its outdated website. Guide to Iceland approached ClickySoft to revamp their site, focusing on user experience optimization and design modernization.
Guide to Iceland faced the following challenges:
The old design didn’t meet modern user expectations, negatively impacting user experience and site performance.
Multiple developers using different approaches had worked on the code without a consistent structure, making it hard to navigate.
The absence of a knowledge transfer person left the code cluttered and undocumented.
The site needed to be optimized for both desktop and mobile to improve overall user experience.
ClickySoft provided a comprehensive solution to modernize and optimize the Guide to Iceland website:
The collaboration between Guide to Iceland and ClickySoft resulted in:
The new design attracted higher engagement, making the site more appealing and easy to navigate.
The optimization significantly boosted site performance across both desktop and mobile platforms.
Increased interaction rates and improved navigation contributed to a better overall customer experience.
User activity and site visibility saw a marked improvement after the redesign, aligning Guide to Iceland with modern design standards.
