Everyone.org is a global healthcare platform enabling patients to obtain medicines that are unavailable or restricted in their local countries. The platform handles cross-border medicine requests across multiple countries, requiring prescription validation workflows, regulatory compliance displays, and trust-critical UX for patients navigating unfamiliar healthcare systems.. ClickySoft was engaged to redesign and redevelop the platform while implementing technical SEO improvements to enhance visibility, performance, and scalability.
The objective was to rebuild the platform’s architecture and search foundation from the ground up that handles cross-border medicine requests, prescription validation, and regulatory compliance displays including medicine requests, prescription validation, and cross-border compliance.
for search engines to increase organic reach in the healthcare access domain.
The existing platform faced structural and technical limitations:
Outdated UI structure affecting user trust in a sensitive healthcare environment
Complex navigation making medicine access flows difficult to understand
Weak technical SEO foundation limiting organic discoverability
Non-optimized page structure impacting indexing and crawl efficiency
Performance and responsiveness inconsistencies across devices
Lack of clear hierarchy between informational and transactional pages
If not addressed:
Patients unable to locate available medicines through search would turn to unverified sources — a direct patient safety risk
Prescription upload flows with poor mobile UX would fail international users on slower connections
Non-indexed medicine category pages meant search engines couldn't surface the platform for patients actively searching for specific drugs by name
Compliance-related content not appearing in search results reduced the platform's credibility with both patients and potential partner organisations
For a global healthcare access system, these issues directly impact reach, compliance visibility, and patient conversion flow.
ClickySoft ran UI/UX redesign and technical SEO simultaneously” — “dual-layer transformation strategy” is pure AI corporate speak
The redesigned platform now delivers a significantly improved digital healthcare experience:
Medicine request flow reduced to 3 steps with progress indicators — prescription upload accessible from the homepage
Improved content structure for better user understanding
Core medicine category pages indexed within 3 weeks of site relaunch
Mobile load time on key pages reduced from 6.2s to under 2.8s
Informational blog content delinked from transactional keyword clusters — separate URL hierarchy implemented
Scalable architecture supporting global healthcare expansion
The platform now operates as a search-optimized, user-centric healthcare infrastructure.
Indexed pages increased from 73 → 134 (+50%), while excluded/duplicate URLs dropped by 38% (Google Search Console).
LCP improved from 4.1s → 2.3s, CLS reduced from 0.21 → 0.06, with 78% URLs now in “Good” range (PageSpeed Insights).
Issues reduced from 26 → 0, achieving 100% mobile usability pass rate (GSC).
Coverage errors decreased by 42%, and valid indexed pages ratio improved significantly (GSC Coverage report).
Average load time reduced by 35% (3.8s → 2.4s), improving overall UX and crawl responsiveness.
Delivered in 3.5 weeks (~100–120 hours) including audit, implementation, and validation.
