Big Borky
– Custom Shopify Redesign for a Growing Pet Brand

Project Overview

Big Borky is a pet-focused eCommerce brand offering cozy, high-quality dog beds and related accessories. Initially starting with a single hero product, the brand experienced significant growth, expanding its catalog as demand surged. To match this momentum, our team redesigned and redeveloped the Shopify store from the ground up with a custom aesthetic, responsive layout, and scalable structure to support future product expansion.

 

Challenges

Harvardave Realty needed a comprehensive platform that could:

Outdated Store Design

The original Shopify store was minimal, built around a single product, and not equipped to scale with the brand’s growing needs.

Limited Product Architecture

With just one product initially, the store lacked the structure to accommodate multiple categories or product variations.

Need for a Custom Brand Identity

As Big Borky gained traction, the brand required a visually appealing, custom-designed storefront to reflect its personality.

Conversion Optimization

The client needed improved product storytelling, image presentation, and customer trust-building features to increase sales.

Solution

  • Built a completely new Shopify store from scratch with a playful, pet-friendly design that reflects Big Borky’s brand identity.
  • Designed mobile-first for dog owners shopping on-the-go.
  • Implemented an intuitive product categorization and filtering system, making it easier for users to find relevant products.
  • Integrated multiple Shopify apps to enhance functionality, including:

    Upsell & Cross-Sell Apps to increase average order value.
    Marketing Automation Tools for abandoned cart recovery and email campaigns.
    Customer Support & Chatbot integrations to assist users in real-time.

  • Optimized images, scripts, and Shopify settings to ensure faster load times and improved website performance.

Outcome

Big Borky new Shopify store became a strong foundation for its continued business growth:

best-customer-experience

Enhanced Brand Identity

The store now reflects the brand’s playful, pet-loving image and builds trust with shoppers.

sales

Scalable Storefront

Product expansion became seamless, with structured templates and categories supporting a larger catalog.

interaction

Improved Engagement & Time on Site

A better user experience led to higher browsing times and lower bounce rates.

sales-marketing

Boosted Sales

With strategic upsells and improved storytelling, the brand saw increased conversion rates and a growing customer base.

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