While healthcare marketing may not be as complex as brain surgery, understanding which website elements are crucial and drive conversions can be puzzling.
We have compiled a few outstanding and successful healthcare website designs to alleviate this confusion. By studying and emulating these examples; you can enhance your website and increase conversion rates effectively.
- Why is healthcare website design necessary?
- Healthcare website examples and tips to improve your website
- How to create and the costs involved
Why Check Your Healthcare Website Design?
The health-related searches on Google account for roughly 7% of all searches, which is significant given the massive scale of approximately 8.5 billion daily Google searches.
Certainly, not all of these searches will result in a visit to a doctor’s office.
Many of them probably involve simple inquiries about using over-the-counter medication correctly or seeking information for hypothetical situations.
Nonetheless, the statistics indicate that both your existing and potential patients actively search and interact with healthcare-related content online.
This is why it becomes crucial for your website to instill the same confidence in your medical expertise and the quality of care as a physical visit to your office.
Best Website Designs for Healthcare
The most effective approach is to generate innovative ideas by examining various website examples.
To assist you in this endeavor, we have curated a collection of the finest healthcare-specific website designs that will serve as inspiration for your project according to their best features.
Example 1. Maven – Utilizes Colors Effectively
While it may appear insignificant, the selection of colors for your website holds significant importance. Maven’s all-green website demonstrates that color psychology plays a crucial role.
Studies indicate that green can have a positive psychological impact, potentially alleviating pain and anxiety. Maven’s deliberate use of a monochromatic color palette is an excellent and thoughtful decision.
Thus, it’s essential to carefully consider your website’s color scheme, as it can have a meaningful impact on your visitors’ experience.
Example 2: One Medical – Takes Audience Values in Focus
Understanding your patient is paramount in healthcare. Similarly, in healthcare marketing, comprehending your audience is essential.
Look at the One Medical homepage as an example.
The tagline offers a glimpse of a new experience, while the presence of youthful faces in the images suggests a pleasant and modern setting.
The accompanying text highlights the availability of medical advice round-the-clock, and the login option in the navigation bar further reinforces this aspect.
Additionally, the soft green color subtly appeals to busy and digitally-connected Millennials, creating a clear and consistent message for the target audience.
One Medical recognizes the potential for growth by focusing on its target audience since Millennials are open to switching practices in the coming years.
By deeply understanding your audience, recognizing their priorities, and addressing their concerns, you can tailor your website design to directly appeal to them.
This approach will keep them engaged, returning to your site for more information and leading them to choose your practice for further appointments.
Example 3: Mayo Clinic – Effective Answering
The abundance of health-related searches results from the numerous concerns people have.
Whether it involves queries about mixing medications during a cold or seeking information about specific symptoms, health-related questions are quite common.
As a healthcare provider, your potential patients have one crucial inquiry: why should they choose you?
In addition to providing frequently asked questions and informative pages about your practice’s specialty, it’s essential to prominently and explicitly showcase why you are the ideal choice for your patients right from the start.
An excellent example of this approach is demonstrated by Mayo Clinic, which effectively communicates its strengths right below its hero image.
This emphasizes additional details about the clinic, encompassing its research, methodology, expertise, and influence in its field.
Example 4: Synergy Private Health – Uses Human Faces to Attract Attention
Human beings are naturally drawn to other people, and this fact is backed by research.
When users encounter a webpage with human faces, their attention is naturally captivated by the individuals depicted in the images.
When executed appropriately, photos with human subjects humanize the overall experience and foster trust among users.
The key lies in avoiding generic stock photos and opting for personalized images.
Incorporating images of healthcare providers is highly beneficial for an even more impactful effect.
For example, look at Synergy Private Health’s hero section, which features a rotating images gallery.
These images showcase various aspects, including a modern office space, patients engaged in activities like cooking at home, a serene examination room, and the two doctors of the practice.
Including such personal and relevant images enhances the website’s appeal and strengthens connections with potential patients.
Example 5: Brightside Health – Consistent CTAs
When developing your healthcare website design, giving equal importance to functionality is crucial.
Many patients prefer online booking, which is understandable, especially for routine appointments or situations that might be awkward to discuss over the phone.
Online booking offers a seamless and hassle-free process.
Therefore, ensuring that your website can provide this convenient experience to existing and potential patients is essential.
Brightside Health showcases an excellent example of this implementation in its design.
The call to action prominently displays “Start With A Free Assessment” in both the website header and the hero section, utilizing a contrasting yet not overwhelming peachy color.
This strategic placement and design encourage users to engage and utilize the online booking feature effortlessly.
Maintain consistency in your online booking call-to-action (CTA) design, which includes the color, placement, and process.
Example 6: Simple Practice – Reviews and Stars
As a marketer, you likely recognize the immense value of positive online reviews for any business and the potential harm that negative reviews can cause.
This is particularly relevant as many individuals rely on online reviews to assess a product or service before committing, and the healthcare industry is no exception.
Several healthcare patients utilize online reviews to evaluate providers.
Now, let’s look at Simple Practice, which is distinct in that it is not a healthcare provider but rather a service provider for healthcare.
Despite this difference, the website design stands out and offers a fantastic approach to presenting reviews in a visually appealing and easily accessible manner.
Underneath the form, you’ll find the stars and the count of over 2,000 great reviews, cleverly displayed along with HIPAA and HITRUST compliance badges.
The best part is that these stars and numbers are clickable, leading you to a dedicated page featuring numerous personalized text and video reviews.
Example 7: Northwest Medicine – Includes Guidelines for Pandemic
Despite the availability of vaccines and a significantly improved understanding of prevention and treatment, we continue to coexist with the Covid-19 pandemic.
Your office likely maintains pandemic-specific guidelines, and numerous patients are keen on being informed about them.
By incorporating a tab or a noticeable banner, akin to the example from Northwestern Medicine below, you offer your patients and potential patients convenient access to this critical information.
Sharing your approach and policies in dealing with the pandemic provides reassurance that it is a top priority for your practice.
How to Create a Healthcare Website?
Developing a healthcare website requires careful planning and execution to ensure it meets the needs of your audience and represents your practice or organization effectively.
Here are the steps to guide you through the process:
1. Define Your Goals:
Determine the primary objectives of your website. Are you aiming to attract new patients, provide valuable health information, or offer online services? Clarify your goals to align your website’s design and content accordingly.
2. Research Your Target Audience:
Understand your target audience’s demographics, preferences, and needs. This knowledge will help you create a website that resonates with your potential patients.
3. Choose a Domain Name:
Select a domain name that reflects your brand or practice name and is easy to remember and spell.
4. Select a Web Hosting Platform:
Choose a reliable web hosting service that can accommodate the expected traffic and offers sufficient storage for your website.
5. Design and Layout:
Create a visually appealing and user-friendly design for your website. Ensure it is responsive and optimized for mobile devices since many users access healthcare information from smartphones.
6. Medical Content Creation Plan:
Develop a content plan focusing on detailed medical service pages, condition explanations, treatment options, and preventive care advice.
7. Implement Online Booking:
Implement a HIPAA-compliant appointment scheduling tool with real-time availability, automated reminders, and patient-specific forms.
8. Patient Portal Development:
Create a secure patient portal enabling appointment rescheduling, prescription requests, and direct communication with healthcare providers.
9. Telehealth Platform Incorporation:
Integrate a telemedicine platform with end-to-end encryption, virtual waiting rooms, and e-prescription capabilities.
10. Compelling Testimonial Strategy:
Collect and display patient testimonials with in-depth case studies, before-and-after photos, and video interviews to showcase successful outcomes.
11. In-Depth Health Blog:
Maintain a blog with detailed articles discussing medical advancements, treatment options, and answering frequently asked patient questions.
12. Medical Procedure Videos:
Create professionally produced videos using a free video editor tool available online that explain complex medical procedures, expected outcomes, and potential risks.
13. Credential Display:
Highlight medical qualifications, certifications, and affiliations on individual provider profiles to instill confidence in potential patients.
14. Patient Education Resource Hub:
Build a comprehensive resource hub featuring downloadable PDFs, explainer videos, and infographics on common medical topics.
15. Implement SEO Strategies:
Optimize your website for search engines to improve its visibility and rank higher in search results.
16. Add Contact Information:
Provide clear and accessible contact information, including phone numbers, email addresses, and physical addresses, to facilitate patient communication.
17. Integrate Social Media:
Link your website to social media profiles to expand your online presence and encourage engagement.
18. Responsive Support System:
Offer multichannel support options, including live chat, email, and phone, with clearly defined response times for patient inquiries.
19. Test and optimize:
Optimizing your website’s functionality across different browsers and devices to ensure a smooth user experience.
Continuously monitor website performance and user behavior to make improvements, supported by comprehensive software quality assurance services.
This approach ensures that your website maintains peak performance and user satisfaction over time.
20. Launch and Promote:
Once everything is in place, launch your website and promote it through various channels, including social media, email newsletters, and offline marketing.
21. Maintain and Update:
Regularly update your website with fresh content and information. Respond to patient inquiries promptly and keep your website’s information accurate and up-to-date.
Tips to Improve Healthcare Web Design
In the following section, we’ll present essential tips encompassing crucial medical website design aspects.
As you go through these tips, remember to keep your specific audience in mind and consider what your patients will require from your website.
While our tips are universally applicable to any medical practice’s website, it will be essential for you to tailor them to meet the unique needs of your specific audience.
Tip 1: Choosing the Best CMS
A Content Management System (CMS) is a vital tool to breathe life into your website.
With a CMS, you can create and set up your website, add web pages, start a blog, integrate your site with social media profiles, implement search engine optimization (SEO) strategies, and much more.
The CMS forms the foundation for successful medical web design, making it essential to invest time and choose your software wisely.
Every web and mobile CMS is different so you have to make the selection according t requirements.
Although popular and user-friendly CMS options like WordPress, Squarespace, Wix, or Drupal might be tempting, they come with significant limitations.
Notably, they lack the specific features and functionalities tailored to meet the unique needs of medical professionals.
Hence, it’s crucial to opt for a CMS that addresses the specialized requirements of the healthcare industry.
For an optimal and custom-tailored solution, explore the comprehensive Custom CMS Development Services offered by Clickysoft.
Tip 2: Make The Website Mobile-Friendly
What does it mean for a website to be mobile-responsive or mobile-friendly?
In essence, a mobile-friendly medical website adapts its layout to suit the screen size of any device a visitor uses, be it a computer, tablet, or smartphone.
This adaptive design ensures that users can easily interact with the content on their preferred devices without the inconvenience of having to pinch or scroll excessively.
Imagine a sick individual’s frustration while trying to reach your team without mobile responsiveness.
By ensuring your website is mobile-friendly, you provide a positive user experience for mobile visitors and potentially enhance your visibility on popular search engines.
This, in turn, enables you to reach a broader audience of prospects and potentially attract more visitors to your medical website.
Tip 3: Share Valuable Content
Elevating your medical web design to the next level involves offering compelling and valuable content for your patient base.
Not only will this entice existing patients to frequently return to your website, but it will also captivate first-time visitors, prompting them to explore other content on your site.
If they discover that your expertise aligns with their medical needs, they will likely schedule an appointment or seek further information.
Tip 4: Employ Easy Navigation
The navigation structure is an essential aspect of creating an intuitive medical web design.
If visitors find their way around your website, they might become frustrated and seek services elsewhere. As previously highlighted, individuals who are unwell and urgently seeking medical assistance cannot afford to struggle with a website that lacks user-friendly navigation.
- Include attractive imagery
- Brand incorporation
- Optimize page loading speed
- Take care of guidelines for website accessibility
- Offer clear information
- Offer security for patient information
Frequently Asked Questions
What makes a good healthcare website?
A good healthcare website is characterized by user-friendly navigation, visually appealing design, valuable and informative content, mobile responsiveness, patient-centric features like online booking and reviews, and adherence to healthcare regulations such as HIPAA.
How much does it cost to build a medical website?
The cost of building a medical website typically ranges from $4,000 to $90,000, depending on factors such as design complexity, features, functionalities, and customization requirements.
Crafting an effective healthcare website design is critical in establishing a strong online presence and connecting with your target audience.
By analyzing popular healthcare website designs and studying successful examples, we can glean valuable insights and implement key strategies to enhance our websites.
Ultimately, a well-designed healthcare website can be a powerful tool for reaching and attracting new patients while fostering enduring relationships with existing ones.
By embracing the best practices outlined in this article, healthcare professionals can confidently navigate the digital landscape, showcasing their expertise and providing a seamless experience for all those seeking their services.